Daffy’s just launched a promotional campaign in which they are offering a $7000/month New York Penthouse in the West Village for $700/month! The store champions itself on bringing people high fashion for low prices, and this campaign couldn’t be a better way of illustrating that value.
Starting July 23, people can go to select Daffy’s locations and create a 30-second video explaining why they deserve the apartment. The company will post the best videos on its Web site, eventually nominating five finalists from which the public will choose a winner by Sept. 16. The creative agency responsible for this is Johannes Leonardo.
